I was recently shocked when attending a meeting as a “Calgary Bridal Association” member. Many vendors in the wedding industry in Calgary are a part of this association. It helps us network, learn new business practices and keeps us in touch with our wedding clientele. This particular meeting was a bridal panel, where many different types of brides were recently or soon to be married. There were many vendor questions regarding budget, decision making, and importance of certain vendors.
At this meeting I asked the brides if wedding stationery was important to them, and most said “No”. As a Graphic Designer and Stationery Owner I was surprised! These women had fairly decent budgets for their wedding (roughly $25,000), yet decided not to spend much on wedding stationery!
As a Graphic Designer I know the importance of setting the stage for an event, especially your wedding. This really made me think “Why is it not important to them?”. I came up with a couple answers :
- maybe theses brides just need to be educated about the budget-friendly invitations I create (thus they can have their cake and eat it too)
- Some couples don’t want to take the time to create custom invites – its short and sweet to email people versus looking up addresses and mailing invitations
- many engaged couples are booking their venue a year in advance, so whether it is a destination wedding or not, they are contacting guests ahead of time to find out rsvp information
- with the change in times, many couples are creating wedding website’s with all the wedding information, which even allows their guests to rsvp on the website
I did some more research and found this article by Huff Posts Weddings interesting. Take a look at some of the pros and cons to using paperless or email wedding invitations. I discuss the benefits and shortcomings below.
- It is easy and inexpensive
- Practical, thrifty and eco-friendly
- Custom designed evites are available
- Its cheap – I create budget friendly invites so we can take this off the Pros list!!!
- Formal weddings merit a formal wedding invitation. (Do you want your guests showing up at your formal wedding casually dressed expecting a backyard barbecue?)
- Email invites can be confusing. (It can be rather unclear whom you are inviting. With paper invitations, one can signal who is invited on the envelope, users of email and Evites can’t always do this.)
- Your family feels unimportant (Some traditionalists in your family may feel slighted receiving your wedding invitation through email. There are elderly people who still don’t use the Internet. Invitations in paper and ink convey a sense of importance.)
- Nobody receives an invite! (Spam filters can be tricky.They can swallow up a lot of Evites and even some important emails with large attachments.)
In conclusion – Think about picking up your mail, there’s a bright coloured envelope among the bills, and instantly your day is brighter. It brings the knowledge that someone cares enough about you to take the time to pick out and mail a special message to you. Whether it’s a beautiful card or wedding invitation, it is sure to bring a smile to your face. E-mail would be difficult to illicit the same emotional response.
As far as paper in concerned I truly believe “You get what you pay for!!”. I hope that helps you when deciding whether to send out an email invite or not. Remember if you are overwhelmed, or just don’t want to deal with the process of ordering invites, come to me! I will make it as easy and pain free !